Primark:
1) The Primark Brand is very popular as it comes across as a very affordable and reasonably priced store where many people get accessories and clothes which have a global business.They also have a diverse range of products such as newborn babies clothes, Women's wear, Men's wear, home wear, foot wear, beauty products and confectionery. This company sells clothes that are low priced end of market below average prices. Primark could fit with Dyers lines of appeal: Happy families as in the clothes that are provided are for anyone and dreams and fantasies as all sort of clothing available especially for women.
2)This company is about having the things you long for at low prices
3)Diverse
Waitrose:
1) Waitrose is a grocery store that sells luxurious products in food and groceries and this makes this store a exorbitant place. It sells many types of meals and snacks that many people like and enjoy and has fancy treats around different occasions. Furthermore they take pride in their store and the quality of their food they eat. They also have had success in the past through co ownership with john Lewis which is also another well appointed store and has made Waitrose gain success significantly. This company links with Dyers lines of appeal in terms of luxurious lifestyle as it sells best quality food.
2)This store is provides grocery food in a elegant way.
3)Pride
Apple:
1)This company Apple which is American international technology company and designs, develops and sells electronics and is very popular worldwide. Furthermore Apple is committed to bringing the best personal computing experience to students, educators, creative
professionals and consumers around the world through its innovative hardware, software and Internet
offerings. This means that this company tries its best to make the best of what it can so it intrigues its audience in the most special way that other companies are unable to do. This fits with Dyers lines of appeal as it allows the individual to have a luxurious lifestyle as it is costly and gives celebrity endorsements as well as many famous people also have electronics from Apple.
2) This company is competitive and successful as it fulfils the needs of their target audience.
3)Competitive.
Facebook:
1) Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and videos, send messages and keep in touch with friends, family and colleagues. This company is very popular as many people are fond of using it to keep in touch with everyone. This links with Dyer's lines of appeal as it fits with art culture and history there are many people you can meet through this socialising site and allows individuals to create their identities and feel they are past of a community.
2)This site allows individuals to socialise with whoever and whenever.
3)Community
British Airways:
1)This is a airline company that is one of the largest in the UK and is based in waterside in Heathrow Airport. This airline promotes a luxurious lifestyle and achieves this by promoting its airline through posters and adverts. It does many flights which are relaxing and try to achieve its passengers expectations through its service and utility. This fits with Gillian Dyer's lines of appeal of happy families as it fulfils the needs of families as they are able to on nice holidays and spend time together and meet their families also successful people as many people travel regarding their jobs and this helps them achieve more.
2)This airline Company helps fit the needs of people with the facilities it promotes.
3)Valued
Extension task:
1)The Brand values associated with innocent are that they are natural to keep 100% pure and aim in being fair , entrepreneurial by staying true to innocent roots by chasing every opportunity given and being commercial by acting decisively and generous to create growth for the business and create profit also being responsible via sticking tot the companies promises.
This company may threatened by companies like coca cola as these brand values ma not be stuck to a significant extent as coca cola company is more of a expanded businesses and this may put the innocent smoothies company at stake. As more people buy coke when it has offers they purchase it in bundles and when it is on offer as well and this endangers their brand values.
I believe that their brand changes to a significant extent as innocent is a very nutritious drink and coca cola isn't which creates contrast between them and this is beneficial for both companies as it would decrease competition and maintain the drinks in standardised way. Therefore, their brand values will always be contemplated through this.
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