https://www.dailymail.co.uk/news/article-6200879/Desperate-search-retired-British-millionaire-Thai-wife-feared-dead.html

4)Explain how or why this story appeals to an audience (use media terminology and theory here).
5)Comment on the story: to what extent does it reflect the values and ideologies of the newspaper? Is this an example of quality journalism or simply clickbait?
2)Include a relevant image, graphic or screenshot;

3)Summarise the story in your own words: is this is an example of hard news or soft news?
This is a story about a business man Alann Hogg who has gone missing along with his wife Nott and feared to be dead due to the blood that was seen inside their mansion. The couples new pick up truck had also been stolen that the wife's brother had taken and was jailed and released and denied any further involvement with the disappearance.
4)Explain how or why this story appeals to an audience (use media terminology and theory here).
The story creates a sense of moral panic to audiences as this is a kind of unexpected type of story to be heard within the media. This could also be applied to the hypodermic needle model as audiences are injected with information so they can trigger a response.
5)Comment on the story: to what extent does it reflect the values and ideologies of the newspaper? Is this an example of quality journalism or simply clickbait?
This news story reflects values of this newspaper to a significant extent as applied to Galtung and Ruge theory of values it demonstrates ideologies of Surprise as audiences like surprises even if unpleasant, it is also to do with the elite as it is a British millionaire. There is element of immediacy as it is a recent event. This is example of click bait as many people would be shocked to see this and would be used to generate a response in the media as it is a example of soft news.
