1) Men's Health - Audience
2) Men's Health - booklet blog summary
3) Men's Health - Representation journal article and questions
4) Magazine production task - learner response
5) Men's Health - Industries and the impact of digital media
Friday, 25 May 2018
Saturday, 19 May 2018
Men's Health analysis: blog task
1) Write a one-paragraph summary of your notes for each key concept from the booklet:
Media Language (e.g. conventions, narrative, genre etc.)
The magazine cover is stereo typically associated with males and presents audiences with a hyper masculine ideology through the blue colour and typography. This is to engage with the audience and the producer is specifically encoding these values specifically for the audience. The typography is bold and font is very large alluding to the fact that it is telling audiences what to do through the use of imperatives like 'Blast body fat' and 'Double your metabolism' which is also further emphasised through the underlining of red. This reinforces the hyper masculinity ideology as there is a type of battle being conveyed as there is a social obligation to be perfect. This could also be looked at through the use of hyperbole which means that there is a exaggeration that is applied to it like, 'lose 8kg fast' suggesting that this is something very simple to do.
Media Industries (e.g. Hearst Communications)
The core ideologies of men's health is hyper masculinity and hegemonic masculinity and this magazine has a significant presence within the health industry as it influences the construction of the magazine because this company is one of the biggest media conglomerates that control 90% of the American media output. This company is designed to promote an inspirational, consumerist lifestyle to make the reader feel inadequate.
Media Audiences (e.g. demographics, psychographics, pleasures)
This would be aimed at 20-40 year old men and would appear to be in C2DE category who are mainly middle class ABC1 as normally celebrities are the ones who are promoting their healthy lifestyle and they are able to buy the products to help them. This would also apply to succeeders and aspirers as they are the ones who want a better lifestyle for themselves constantly.
Media Representations (e.g. masculinity)
There is gender representation in this magazine and masculinity is presented in a specific way as evokes a sense of gender performance that Judith Butler states this is because this magazine promotes the stereotypical notion of masculinity of being strong, having a fit body and dominance.There is violent language chosen on purpose to transmit these values like, 'demolish, slay and blast' and the cover model van diesel is also present to reinforce how men are seen to be a object of homosexual and heterosexual gaze. This sets challenges to the audiences as now modern representations of masculinity are about men finding a place for themselves in society as Gauntlett suggests.
2) Identify three specific aspects/conventions (e.g. cover line, colour scheme, text, image etc.) from each page of the CSP that you could refer to in a future exam. Explain why that particular aspect of the CSP is important - think about connotations, representations, audience pleasures, reception theory etc.
Front cover: Vin Diesel
He promotes a fantasy figure for audiences that some may see as achievable but some may not and also helps promote this health and fitness regime to a wider audience because he is known in the media quite a lot. This means that there is a change in what society deems as acceptable.
Editor's Letter and contents page
This allows the audiences to see what it is like to have a healthy lifestyle through this editors letter there is a demonstration of there being a goal set to overcome your abilities so that you can have a better lifestyle emotionally and physically. There are page numbers given specifically if your having any trouble through your fitness journey so it helps to overcome this.
Feature: True Grit - 'The Marathon Man'
The marathon man page is quite motivational and influencing as well as makes audiences feel more conscious, about themselves after seeing a old aged man running to such lengths and doing many marathons. This may make you feel inadequate as he claims that your only limit is your self belief which is quite motivational and gives audiences the notion of work hard and achieving.
3) Type up three media theories that you think are particularly relevant to analysing Men's Health and explain why they are significant:
4) Type up three quotes from the booklet that you think are particularly useful for analysing Men's Health and explain why they are significant:
Media Language (e.g. conventions, narrative, genre etc.)
The magazine cover is stereo typically associated with males and presents audiences with a hyper masculine ideology through the blue colour and typography. This is to engage with the audience and the producer is specifically encoding these values specifically for the audience. The typography is bold and font is very large alluding to the fact that it is telling audiences what to do through the use of imperatives like 'Blast body fat' and 'Double your metabolism' which is also further emphasised through the underlining of red. This reinforces the hyper masculinity ideology as there is a type of battle being conveyed as there is a social obligation to be perfect. This could also be looked at through the use of hyperbole which means that there is a exaggeration that is applied to it like, 'lose 8kg fast' suggesting that this is something very simple to do.
Media Industries (e.g. Hearst Communications)
The core ideologies of men's health is hyper masculinity and hegemonic masculinity and this magazine has a significant presence within the health industry as it influences the construction of the magazine because this company is one of the biggest media conglomerates that control 90% of the American media output. This company is designed to promote an inspirational, consumerist lifestyle to make the reader feel inadequate.
Media Audiences (e.g. demographics, psychographics, pleasures)
This would be aimed at 20-40 year old men and would appear to be in C2DE category who are mainly middle class ABC1 as normally celebrities are the ones who are promoting their healthy lifestyle and they are able to buy the products to help them. This would also apply to succeeders and aspirers as they are the ones who want a better lifestyle for themselves constantly.
Media Representations (e.g. masculinity)
There is gender representation in this magazine and masculinity is presented in a specific way as evokes a sense of gender performance that Judith Butler states this is because this magazine promotes the stereotypical notion of masculinity of being strong, having a fit body and dominance.There is violent language chosen on purpose to transmit these values like, 'demolish, slay and blast' and the cover model van diesel is also present to reinforce how men are seen to be a object of homosexual and heterosexual gaze. This sets challenges to the audiences as now modern representations of masculinity are about men finding a place for themselves in society as Gauntlett suggests.
2) Identify three specific aspects/conventions (e.g. cover line, colour scheme, text, image etc.) from each page of the CSP that you could refer to in a future exam. Explain why that particular aspect of the CSP is important - think about connotations, representations, audience pleasures, reception theory etc.
Front cover: Vin Diesel
He promotes a fantasy figure for audiences that some may see as achievable but some may not and also helps promote this health and fitness regime to a wider audience because he is known in the media quite a lot. This means that there is a change in what society deems as acceptable.
Editor's Letter and contents page
This allows the audiences to see what it is like to have a healthy lifestyle through this editors letter there is a demonstration of there being a goal set to overcome your abilities so that you can have a better lifestyle emotionally and physically. There are page numbers given specifically if your having any trouble through your fitness journey so it helps to overcome this.
Feature: True Grit - 'The Marathon Man'
The marathon man page is quite motivational and influencing as well as makes audiences feel more conscious, about themselves after seeing a old aged man running to such lengths and doing many marathons. This may make you feel inadequate as he claims that your only limit is your self belief which is quite motivational and gives audiences the notion of work hard and achieving.
3) Type up three media theories that you think are particularly relevant to analysing Men's Health and explain why they are significant:
- Judith Butler theory: Gender being a performance as it alludes to the fact that males are seen to having these conventional features in order to make themselves feel a part of society. This means that there is a on going pressure to fit in rather than actually being yourself.
- Another theory is David Gauntlett who believes that males are finding a place for themselves in society so whether it is fitness or not it is all about choice linking to postmodernist ideas because they are able to choose their identity.
- The picture of Van Diesel reinforces Barthes notion of a myth as they naturalise certain narratives and meanings so making it seem that men just have look and be a certain way to be a part of society.
4) Type up three quotes from the booklet that you think are particularly useful for analysing Men's Health and explain why they are significant:
- ''media defines the deepest values it defines what is considered good or bad, positive or negative, moral or evil'' this is significant as the impression this magazine makes about males and masculinity is what is seen as a social obligation to what men should be rather than there being a sense of choice.The media helps to promote the conventional ideas to make a male feel masculine rather than males having to choose.
- "Myth has the task of giving a historical intention a natural justification and making contingency appear eternal.'' This is the idea that masculinity is being conveyed stereo typically to audiences so that a particular ideology of hyper masculinity is maintained by the audience.
- ''The content of these representation remains extraordinary fixed. The men concerned are always young, usually white particularly muscular, critically strong jawed and ultimately sexy'' This alludes to the fact that males are expected to have a certain image of themselves to make them look desirable like van diesel is presented on the front cover of this magazine.
Magazine cover production learner response:
1) Add your finished magazine cover as a JPEG image.
2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI's.
WWW: Effective use of colour and cover image.
EBI: Typography needs to be a bit more smaller and more professional and pay attention to detail like bar code, price and date.
3) Consider your mark against the mark scheme above. What are the strengths of your production based on the the mark scheme? Think about magazine cover conventions and the media language techniques you have used to communicate with your audience (e.g. mise-en-scene, camera shot etc.)
- My cover lines went with the image i used as i was referring to hair and fashion.
- i used cover lines like 'create illusion of thickness with hair' which demonstrated the fact that my magazine had hair ideas along with fashion.
- The typography is different to original magazine so i would have made it look more professional by sticking to similar fonts.
- The colours he i used went went with my image and i had used contrasting colours.
- The costume was casual but only some of it can be seen.
- The hair and face had high key lighting used so that audiences can engage with it and make the magazine look more impressionable.
4) Look at the mark scheme again. What can you do to move your mark higher and, if required, move up a level?
To move up a level for my magazine i could have made it look more professional by paying attention to the detail and using smaller sized fonts so that it could match the original magazine. Furthermore, i would have also added in price and date to make it more applicable to the audiences in the mainstream media.
5) What would be one piece of advice you would give a student about to start the same magazine cover project you have just completed?
one piece of advice i would give to a student that is about to start a magazine cover is that plan whatever you are going to make properly so that you are completely sure whilst your construct it. Also, when using photo shop place image and sort out background first so that your text and typography can stand out by using contrasting colours.
Representation and men's health blog task:
1) Why is Men's Health defined as a 'lifestyle magazine'?
This is because it is used to grab males attention and and give it a general interest label for men rather than not giving audiences a insight of what this magazine is actually about.
2) Why is advertising significant in helping to shape masculine identity?
This is because it allows males to be educated more about their bodies and achieve personal fulfilment as a result. The role of advertising helps men be more desirable and buy products that make them appear fashionable.
3) The article suggests that the representation of masculinity in Men's Health is not fixed or natural and is subject to constant change. What media theorists that we have studied previously can be linked to these ideas?
David Gauntlett- he suggests that there is a "decline in tradition", he views this a positive thing. "the masculine ideals of absolute toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on men's emotions, need for advice, and the problems of masculinity.”
There are generational differences- "this has been a reflection of changing attitudes, but also involves the media actively disseminating modern values." Also, “Views of gender and sexuality, masculinity and femininity, identity and self hood, are all in slow but steady processes of change and transformation.
Gelfer- seismic shift in attitudes to gender/ he talks about the 5 stages.
Judith Butler- "gender is a performance".
4) What does the article suggest Men's Health encourages its readers to be? What examples and statistics are provided to develop the idea of men as consumers?
The article suggests that readers should work and achieve but also spend this on themselves to appear desirable in public and there are constant changes and negotiations that are being made with the fashion industry to make appearance better. The statistics for males grooming the market grew to a significant extent to 5.7% between 1997 -2005.
5) What representations of the male body can be found in Men's Health?
In men's health the anatomy is highlighted through social discourse and importance of external beauty as now there is a narcissistic culture that is present which connects the compulsive need for beauty that links with power and success. The representations of males body in men's health is the old man and van diesel they both provide audiences with the desire to remain fit and healthy by maintaining their weight and their body image in society.
6) What does the article suggest regarding the objectification of men?
This article suggests that before only women used to be objectified but now its also men as as they are the public gaze in the social context. The article states that objectification has increased when there is pornography of women or male strippers their physical appearance is highly regarded within the social media. Furthermore, this could also lead to females achieving a sense of pleasure through seeing this as Rosalind gill suggests.
7) What is 'metrosexuality' and how can it be applied to Men's Health?
This means there are new depictions of men rather than the traditional view and is associated with males who are devoted to buying cosmetic and fashion products. This could be applied to men's health as even though a traditional conventional male identity is portrayed and there s health and fitness regime being conveyed it reinforces the idea that certain products have to be used in order to achieve that.
8) What representation of men in Men's Health is discussed in the section 'Homogenous bodies'?
This part suggests that men's health provides typical conventions of males to do with their physical appearance, their values lifestyle and external look relating beauty. The idea that men are presented in this fixed term reinforces the notion that heterosexuality is still significant as majority of the time attractive males are displayed.
9) What are the conclusions drawn by the article with regards to the representation of masculinity in Men's Health?
The conclusion suggests that there are many types of masculine identities that are being presented
and the reason why this magazine is popular is because males have different sources of identity out there so many possibilities are provided to claim their identification especially in American culture.
10) What is your own view of the representation of masculinity in Men's Health? Is it a positive representation that encourages men to the best they can be or is it a hyper masculine, consumer-driven representation designed to undermine men's confidence and objectify their bodies?
I believe that there is representation of both hyper masculine identities and a positive image as it helps men to build their bodies and think about themselves more but also may make them feel conscious and not condemning to societal expectations. This is because even though a orientation of different identities are provided males will still be more body conscious about physical appearance and beauty as the media reinforces the idea that it is connected with power and success majority of the time.
This is because it is used to grab males attention and and give it a general interest label for men rather than not giving audiences a insight of what this magazine is actually about.
2) Why is advertising significant in helping to shape masculine identity?
This is because it allows males to be educated more about their bodies and achieve personal fulfilment as a result. The role of advertising helps men be more desirable and buy products that make them appear fashionable.
3) The article suggests that the representation of masculinity in Men's Health is not fixed or natural and is subject to constant change. What media theorists that we have studied previously can be linked to these ideas?
David Gauntlett- he suggests that there is a "decline in tradition", he views this a positive thing. "the masculine ideals of absolute toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on men's emotions, need for advice, and the problems of masculinity.”
There are generational differences- "this has been a reflection of changing attitudes, but also involves the media actively disseminating modern values." Also, “Views of gender and sexuality, masculinity and femininity, identity and self hood, are all in slow but steady processes of change and transformation.
Judith Butler- "gender is a performance".
4) What does the article suggest Men's Health encourages its readers to be? What examples and statistics are provided to develop the idea of men as consumers?
The article suggests that readers should work and achieve but also spend this on themselves to appear desirable in public and there are constant changes and negotiations that are being made with the fashion industry to make appearance better. The statistics for males grooming the market grew to a significant extent to 5.7% between 1997 -2005.
5) What representations of the male body can be found in Men's Health?
In men's health the anatomy is highlighted through social discourse and importance of external beauty as now there is a narcissistic culture that is present which connects the compulsive need for beauty that links with power and success. The representations of males body in men's health is the old man and van diesel they both provide audiences with the desire to remain fit and healthy by maintaining their weight and their body image in society.
6) What does the article suggest regarding the objectification of men?
This article suggests that before only women used to be objectified but now its also men as as they are the public gaze in the social context. The article states that objectification has increased when there is pornography of women or male strippers their physical appearance is highly regarded within the social media. Furthermore, this could also lead to females achieving a sense of pleasure through seeing this as Rosalind gill suggests.
7) What is 'metrosexuality' and how can it be applied to Men's Health?
This means there are new depictions of men rather than the traditional view and is associated with males who are devoted to buying cosmetic and fashion products. This could be applied to men's health as even though a traditional conventional male identity is portrayed and there s health and fitness regime being conveyed it reinforces the idea that certain products have to be used in order to achieve that.
8) What representation of men in Men's Health is discussed in the section 'Homogenous bodies'?
This part suggests that men's health provides typical conventions of males to do with their physical appearance, their values lifestyle and external look relating beauty. The idea that men are presented in this fixed term reinforces the notion that heterosexuality is still significant as majority of the time attractive males are displayed.
9) What are the conclusions drawn by the article with regards to the representation of masculinity in Men's Health?
The conclusion suggests that there are many types of masculine identities that are being presented
and the reason why this magazine is popular is because males have different sources of identity out there so many possibilities are provided to claim their identification especially in American culture.
10) What is your own view of the representation of masculinity in Men's Health? Is it a positive representation that encourages men to the best they can be or is it a hyper masculine, consumer-driven representation designed to undermine men's confidence and objectify their bodies?
I believe that there is representation of both hyper masculine identities and a positive image as it helps men to build their bodies and think about themselves more but also may make them feel conscious and not condemning to societal expectations. This is because even though a orientation of different identities are provided males will still be more body conscious about physical appearance and beauty as the media reinforces the idea that it is connected with power and success majority of the time.
Thursday, 3 May 2018
Magazine practical task evaluation
1) Save your finished Photoshop magazine cover as a JPEG image and upload it to your evaluation blogpost.
2) Write an evaluation of your work: have you succeeded in your brief to create a new, original edition of an existing magazine?
I believe that in my brief i have succeeded as my magazine cover is quite up to standard and i have managed to add the things i wanted to and created a new look of this teen vogue magazine because i have managed to create a new style. This is because my magazine has writing on one side with a picture on the other giving a new style of representing the teen vogue magazine.
3) Put your cover alongside a couple of genuine covers of your chosen magazine. How professional is your work alongside genuine examples?
I would say my work is professional to some extent as some edit could have been better like i could have a date under my Barcode or some company names under the original company.
4) What is the strongest aspect of your work?
The strongest aspect i would say is the tag lines i have used in my magazine and the layout of it which i believe is quite intriguing to the audiences.
5) What is the weakest aspect of your Photoshop magazine cover?
I would say it is the picture as it could have been edited a bit better and the format and layout could have been more perfected along with the title of my magazine cover.
6) What would you do differently if you completed this assignment again?
Next time i do this type of assignment i would change the way i constructed my magazine so i would not have to keep starting again. I would also take care of specific details that i didn't this time round.
2) Write an evaluation of your work: have you succeeded in your brief to create a new, original edition of an existing magazine?
I believe that in my brief i have succeeded as my magazine cover is quite up to standard and i have managed to add the things i wanted to and created a new look of this teen vogue magazine because i have managed to create a new style. This is because my magazine has writing on one side with a picture on the other giving a new style of representing the teen vogue magazine.
3) Put your cover alongside a couple of genuine covers of your chosen magazine. How professional is your work alongside genuine examples?
I would say my work is professional to some extent as some edit could have been better like i could have a date under my Barcode or some company names under the original company.
4) What is the strongest aspect of your work?
The strongest aspect i would say is the tag lines i have used in my magazine and the layout of it which i believe is quite intriguing to the audiences.
5) What is the weakest aspect of your Photoshop magazine cover?
I would say it is the picture as it could have been edited a bit better and the format and layout could have been more perfected along with the title of my magazine cover.
6) What would you do differently if you completed this assignment again?
Next time i do this type of assignment i would change the way i constructed my magazine so i would not have to keep starting again. I would also take care of specific details that i didn't this time round.
Tuesday, 1 May 2018
Men's health
1) How does the magazine introduce itself?
The magazine introduces itself with confidence and description of how successful this magazine is in changing people's lives through the use of statistics which is significant as audience will perceive it and think that it is worth reading as a result.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
The representations about masculinity in this advert is exaggerated with certain characteristics and descriptions which means that people would want to achieve this aspiring body shape. The ideologies and conventions of masculinity is conveyed as being strong and muscular emphasising the fact that men can now achieve this with certain changes.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
The statistics compare as the statistics for men's health are higher compared to GQ and Esquire which means that it more popular in the industry.
4) What is the difference between circulation and readership?
The idea of circulation is the fact that the statistics are provided by the audit Bureau of Circulations (ABC) and readership estimates by the National Readership Survey (NRS).
5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
The circulation is 180,000 and readership is 643,000 for ABC1 men and AB men is 321,000.
6) How do readers generally interact with the digital version of the magazine?
The digital version of the magazine is accessed more by mobile phone than any other technological devices and have 562,000 monthly unique users.
7) How many people do Men's Health reach across social media platforms?
Through social media they reach around 1,200,000 monthly users.
8) What is the audience profile for Men's Health readers?
The audience profile is affluent and intelligent audiences who are generally the middle class and target the age range of 25-44 out of those 700k who are educated and have a degree and 200k who earn more than 50k and majority of the audience are ABC1.
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
They spend around £1.1bn on fashion and their philosophy states that we are stylish, contemporary wearable and individual.
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The watch collection value is £4,123 and the statistics suggest that Aspirers or succeeders would read this type of magazine as the magazine reflects aspects of fashion, watches, grooming and fitness.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
The percentage is 73% daily users of moisturiser which suggests that the view of masculinity is changing as now males take as much care of their skin as women.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
It suggests that the audience that read these magazines are likely to be highly educated and middle class.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
This suggests that audiences are likely to be ABC1 social class and are likely to be Aspirers and succeeders as they are likely to have money to spend on luxuries and gain information they think is useful for them.
15) What additional brand extensions do Men's Health offer?
It offers additional health products and premium products regarding well being.
16) What are the global statistics for Men's Health?
The global circulation statistics are 4.5m and global readership is 26.7m.
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
The audience look towards things that they are intrigued in seeing and this is done through the lux magazines as they emphasise the importance of improving the self and maintaining your health so this is done by the magazine covering what it intends the readers to understand.
18) What audience pleasures are offered by the magazine?
19) What lifestyle and job would you expect the average Men's Health reader to have?
Lifestyle is relatively middle class and has good job with high earning wage.
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
This may be due to the fact that it provides audiences with good products and information and celebrities are also mentioned in it sometimes which provide audiences with evidence. This means that in the industry it is much more popular and audiences are able to get the information they want as a result.
The magazine introduces itself with confidence and description of how successful this magazine is in changing people's lives through the use of statistics which is significant as audience will perceive it and think that it is worth reading as a result.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
The representations about masculinity in this advert is exaggerated with certain characteristics and descriptions which means that people would want to achieve this aspiring body shape. The ideologies and conventions of masculinity is conveyed as being strong and muscular emphasising the fact that men can now achieve this with certain changes.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
The statistics compare as the statistics for men's health are higher compared to GQ and Esquire which means that it more popular in the industry.
4) What is the difference between circulation and readership?
The idea of circulation is the fact that the statistics are provided by the audit Bureau of Circulations (ABC) and readership estimates by the National Readership Survey (NRS).
The circulation is 180,000 and readership is 643,000 for ABC1 men and AB men is 321,000.
6) How do readers generally interact with the digital version of the magazine?
The digital version of the magazine is accessed more by mobile phone than any other technological devices and have 562,000 monthly unique users.
7) How many people do Men's Health reach across social media platforms?
Through social media they reach around 1,200,000 monthly users.
8) What is the audience profile for Men's Health readers?
The audience profile is affluent and intelligent audiences who are generally the middle class and target the age range of 25-44 out of those 700k who are educated and have a degree and 200k who earn more than 50k and majority of the audience are ABC1.
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
They spend around £1.1bn on fashion and their philosophy states that we are stylish, contemporary wearable and individual.
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The watch collection value is £4,123 and the statistics suggest that Aspirers or succeeders would read this type of magazine as the magazine reflects aspects of fashion, watches, grooming and fitness.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
The percentage is 73% daily users of moisturiser which suggests that the view of masculinity is changing as now males take as much care of their skin as women.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
It suggests that the audience that read these magazines are likely to be highly educated and middle class.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
- Urban active which is a sports luxe fashion magazine produced in partnership with Harrods that convey high trends of fashion.
- Synchronised magazine that was produced for connoisseur's and produced with leading horologists.
- Epicure showcases the best food and drink and provides various recipes.
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
This suggests that audiences are likely to be ABC1 social class and are likely to be Aspirers and succeeders as they are likely to have money to spend on luxuries and gain information they think is useful for them.
15) What additional brand extensions do Men's Health offer?
It offers additional health products and premium products regarding well being.
16) What are the global statistics for Men's Health?
The global circulation statistics are 4.5m and global readership is 26.7m.
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
The audience look towards things that they are intrigued in seeing and this is done through the lux magazines as they emphasise the importance of improving the self and maintaining your health so this is done by the magazine covering what it intends the readers to understand.
18) What audience pleasures are offered by the magazine?
- Surveillance as it provides key information for men to get fit and healthy.
- Personal identity where the readers can see themselves in relation with the magazine getting a sense of endorsement.
19) What lifestyle and job would you expect the average Men's Health reader to have?
Lifestyle is relatively middle class and has good job with high earning wage.
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
This may be due to the fact that it provides audiences with good products and information and celebrities are also mentioned in it sometimes which provide audiences with evidence. This means that in the industry it is much more popular and audiences are able to get the information they want as a result.
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