News Archive Teen vogue:

1)Provide the title and weblink;
https://www.teenvogue.com/story/congress-sexual-harassment-settlements-taxpayer-dollars-change

2)Include a relevant image, graphics or screenshot;

3)Summarise the story in your own words: is this is an example of hard news or soft news?
This is an example of hard news and talks about the issues with sexual harassment. The congress and house of representatives are setting up a response to the #metoo movement. There have been negotiations made as now there is an increase in cybercrime.

4)Explain how or why this story appeals to an audience (use media terminology and theory here).
This appeals to the audience by providing them surveillance about these issues. These issues are central to the media and widely represented and quite repeated and exaggerated maybe just to set a moral panic.

5)Comment on the story: to what extent does it reflect the values and ideologies of the website? Is this an example of quality journalism or simply clickbait?
This is quality journalism as it is reflective of the values that are in concern for the teen vogue newspaper.

News Archive The voice:

1)Provide the title and weblink;
http://www.voice-online.co.uk/article/windrush-education-pack-launches

2)Include a relevant image, graphics or screenshot;

3)Summarise the story in your own words: is this is an example of hard news or soft news?
This is an example of soft news and is about a Windrush generation pack was launched on the 14th of December which educates individuals about the post-war stories of the  Carribean. The Windrush education pack also highlights the contributions of some of the Windrush pioneers and champions who helped to rebuild Britain after WWII and who laid the foundation for those who later settled in the UK.

4)Explain how or why this story appeals to an audience (use media terminology and theory here).

This story appeals to the audience as it is to do with the history and appeals to older generations that have been through this. This gives them a sense of personal relationship to be formed as a result. This will also provide surveillance to the unknown about this media pack.

5)Comment on the story: to what extent does it reflect the values and ideologies of the website? Is this an example of quality journalism or simply clickbait?
This is an example of quality journalism as it is reflective of the values of this newspaper. This is giving a voice for the Windrush generation and helping the audience to get engaged with this.

Paul Gilroy - blog task:

1) How does Gilroy suggest racial identities are constructed?
He suggests that the identities are constructed through colonisation of slavery, nationalist philosophy's and consumer capitalism.

2) What does Gilroy suggest regarding the causes and history of racism?
He claims that the cause and history of racism is due the face that racism is not caused by race but racism causes race. He believes that racial difference and racial identities are a product of racial oppression. there was legitimisation of oppression as opposed by the slave trade. he also claims how different ethnicity's existed but differences were not highlighted by their race.


3) What is ethnic absolutism and why is Gilroy opposed to it?
Ethnic absolutism is a line of thinking which sees human are a part of different ethnic compartments, with race as the basis of human differentiation. It is counter argument to what Gilroy opposes about race. Gilroy identifies  with a position that is opposite to ethnic absolutist compartments. As Absolutism considers these separate ethnic compartments being tightly bonded together.

4) How does Gilroy view diasporic identity?
He claims this is the scattering of people around society. Identities of individuals within a diaspora are formed over time, as a result of the historical, social and cultural relationships within the group and other groups.


5) What did Gilroy suggest was the dominant representation of black Britons in the 1980s (when the Voice newspaper was first launched)?
Gilroy suggests that the dominant representation  was to accept the role of slavery into the cultural identities of Britain would be to challenge the negative stereotype of black Britons at the time, and reverse the “external and estranged” relationship with the nation.


6) Gilroy argues diaspora challenges national ideologies. What are some of the negative effects of this?
The negative effects include diasporic identities can also become trapped within a national ideology; diasporic cultural ideologies and practices exist within a national ideology based upon its social, economic and cultural integrations and as such there is a cultural difference with the diasporic identities. This difference becomes associated with minority groups and a cultural tension occurs. This tension between the national ideology and the diasporic ideologies helps to create the diasporic identity. Negative experiences of exclusion, exposure to regressive ideologies and marginalisation will also create an identity which is then shared within the diasporic community and perhaps from the origin country

7) Complete the first activity on page 3: How might diasporic communities use the media to stay connected to their cultural identity? E.g. digital media - offer specific examples.
The diasphoric communites use the media in a positive way instead of stereotypes being reinforced with certain races it is challenged and taken the opposite way. This would motivate their community by giving this possitive outlook as given in hidden figures.

8) Why does Gilroy suggest slavery is important in diasporic identity?
Gilroy also argues the importance of slavery to modernity and capitalism. The modern world was built upon a normalised view of slavery, particularly plantation slavery. Slavery was only rejected when it was revealed as incompatible with enlightened rationality and capitalist production. Gilroy argues that the figure of the black slave of ‘the Negro’ provided enlightened thinkers and philosophers an insight into concepts of property rights.

9) How might representations in the media reinforce the idea of ‘double consciousness’ for black people in the UK or US?
Double consciousness provides more ways of understanding the world, but it places a great strain on black Americans as they consistently feel they are looking at themselves through the eyes of others; there is a ‘two-ness’ within the identity of the black American which is unreconciled.

10) Finally, complete the second activity on page 3: Watch the trailer for Hidden Figures and discuss how the film attempts to challenge ‘double consciousness’ and the stereotypical representation of black American women.
They are represented with a stereotypical notion of being feisty rebellious and breaking the social norm as a white police officer is against three of them. It highlights the struggles they are going through while being in a environment with black individuals.

News Archive Teen vogue: College Students Are Sleep Texting Potentially Embarrassing Things

1)Provide the title and weblink;
https://www.teenvogue.com/story/college-students-are-sleep-texting-potentially-embarrassing-things

2)Include a relevant image, graphic or screenshot;

3)Summarise the story in your own words: is this is an example of hard news or soft news?
This is a example of soft news as it is do with wellness and is making people aware of issues in today's society.This story is about how people are now apparently sleep texting.A new survey from Villa nova University shows that young people are texting in their sleep, sending potentially embarrassing gibberish from their half-asleep brains and not remembering it the next morning. The beep or buzz is heard whilst the person is asleep which triggers their reaction while they sleep and they simply cannot remember what they initially texted.

4)Explain how or why this story appeals to an audience (use media terminology and theory here).
This could be applied to Galtung and rouge.s theory of news values as it provides audiences with a surprise because this is really unexpected for them. As Blumer and Katz suggest this reading can also help personal identity as a person can relate themselves with this research conducted.This is a source for also providing audiences with surveillance.

5)Comment on the story: to what extent does it reflect the values and ideologies of the website? Is this an example of quality journalism or simply clickbait?
This reflects ideologies of teen vogue as it is concerned with teens and news that young people can associate with especially because social media has increased to a great extent.This is quality journalism as it providing readers with information back with evidence promoting these values of health and wellness.

News Archive: The voice: Meet The First Black Woman To Shoot A Vogue Cover

1)Provide the title and weblink;
http://www.voice-online.co.uk/article/meet-first-black-woman-shoot-vogue-cover

2)Include a relevant image, graphic or screenshot;

3)Summarise the story in your own words: is this is an example of hard news or soft news?
This is an example of soft news it is about the first black women to be shown on the vogue's latest cover. Nadine Ijwere was the Nigerian women to be starred  her work reflected identity and diversity down from her personal identity. She claims it is important for her to open the door to young people and because she believes that there are so many cultural and social barriers that make them lack this opportunity.

4)Explain how or why this story appeals to an audience (use media terminology and theory here).
This could be applied to Galtung and Rouge's theory because it provides them with surprise and personal identity to be formed. This could go back to the two step flow theory of how the media is dominated by opinion leaders so minority groups are not given enough of a chance.

5)Comment on the story: to what extent does it reflect the values and ideologies of the website? Is this an example of quality journalism or simply clickbait?
 This is an example of quality journalism as it raises issues to do with ethnicity and is reflective of the voice's ideologies as the site is reliant on processing press-releases for copy it is full of articles about successful people. The combination of text and image promotes a positive impression of the person and their achievements. The Voice is actually owned by The Gleaner Company in Jamaica (which has its own Jamaican paper) there is representation of key Jamaican individuals in the paper.

The voice 9:We Must Join The Fight Against HIV Stigma

1)Provide the title and weblink;
http://www.voice-online.co.uk/article/we-must-join-fight-against-hiv-stigma

2)Include a relevant image, graphic or screenshot;

3)Summarise the story in your own words: is this is an example of hard news or soft news?
This is a story about stigma attached to HIV. there are many cases where the outcome has been positive for individuals and they have been discriminated as a result of this. This story raises upon issues about isolation and stigma felt by black Africans living with HIV in the UK is what contributes largely to them being diagnosed later than the general UK population.

4)Explain how or why this story appeals to an audience (use media terminology and theory here).
This story raises upon issues that people face related to this health issue.It could be applied to the hypodermic needle model as people are believed to be injected with this information and then they just discriminate them.

5)Comment on the story: to what extent does it reflect the values and ideologies of the website? Is this an example of quality journalism or simply clickbait? 
This reflects values and ideologies of the newspaper as it raises upon issues related to the black ethnic minority. This is example of quality journalism because it is backed up by evidence.This is because it talks about specific issues that are culturally different signifying its importance.

Teen vogue 9: Former President George H.W. Bush Dies at 94

1)Provide the title and weblink;
https://www.teenvogue.com/story/former-president-george-hw-bush-dies-94

2)Include a relevant image, graphic or screenshot;

3)Summarise the story in your own words: is this is an example of hard news or soft news?
This story is about the former president who died on Friday 30th November. There is description of what former President George W. Bush describing his late father as “a man of the highest character and the best dad a son or daughter could ask for.

4)Explain how or why this story appeals to an audience (use media terminology and theory here).

This story could appeal to the audience as he was a successful president. Many people did like him as being a president and his death could be seen to be said as surprising to audiences as a result. This could be applied to Galtung and Rouge's theory of news values.

5)Comment on the story: to what extent does it reflect the values and ideologies of the website? Is this an example of quality journalism or simply clickbait?

This could reflect values and ideologies of this website being very political and  sharing these devastating stories that are attached politically to audience. This means that it looks to engage audiences in these issues so they can also respond to them.

Teen Vogue : Industry and social media blog tasks

Industry: Condé Nast

1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year?
They publish other magazines like, Vogue, Glamour, Vanity fair,GQ, GQ style. They made more than $100 million dollars.

2) What are Teen Vogue’s main sources of income?
The main source of income is through selling advertising space online – adverts that are targeted using browsing history. 

3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams?
Teen Vogue’s more diverse and coverage offers a form of public service through its political coverage. They also monetise their customer data and loyalty, encouraging readers to register online for updates, offers and access to the ‘Insider’ area of the website. This data can then be sold to other companies or used to attract ‘advertorial’ or sponsored content. 

4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry?


5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit?
I believe that teen vogue's content teen vogue's content is form of the public service due to their aim from their mission statement. It aims to provide a digital platform for young individuals so that they are encouraged to make a difference. They want to educate. enlighten and entertain as result 'amplify voices' which means that it reinforces a sense of ecochamber so audiences respond.


Closure of print edition research

Read the following short articles to learn the background to Condé Nast's decision to close the print edition of Teen Vogue in 2016 and then answer the questions below:

BBC: Teen Vogue: How will going online-only affect readers?
New York Times: Condé Nast Ends Teen Vogue’s Print Run
Folio: Your Teen Vogue Hot Takes Are All Wrong

1) Why does the BBC suggest “Teen Vogue’s digital game is strong”?
This is because the brand has increased its political coverage and social activism in recent years while still delivering its entertainment, fashion and beauty content.
2) What does the BBC suggest is responsible for the Teen Vogue website’s success?
Its headlines are light and relatable, with many written in the first person and for the demographic they are targeting, they really push the boundaries and provide something new that isn't just celebrity, fashion and beauty for teens."


3) How did Teen Vogue justify the closure of the print magazine?
Print is a very difficult medium to sustain, particularly within this Generation-Z readership,""They're really the first demographic to have grown up with a digital presence from birth so naturally have an incredibly strong affinity with online consumption - even more so than millennial's." Sarah Penny believes that not much revenue can be made from print anyway so the closure is justified as a result.

4) In the BBC article, David Hepworth suggests there is a risk to going digital-only. What is it?

"There are very few cases of magazines going digital-only and managing to retain the lustre on their brand. Once you let paper go you're just another website. You're just more space junk floating around out there." This is a risk as this will reduce the revenue made.

5) How do online-only publications make money?
Profit for publisher must know where its revenue is coming from before it starts to develop editorial for its content. To that end, the publisher creates a list of potential advertisers and researches them, determining which have shown an interest in online advertising. It also researches its competitors to know what they are charging. The publisher may contact potential advertisers to float the idea for the content and request feedback on editorial and audience development.

6) What does Sarah Penny suggest regarding audience consumption for print and digital – and how might it be changing for Generation-Z?
Penny thinks, though, that there was only so much money that could be made from print anyway, and points out the decline in physical sales of magazines in general.
"Print is a very difficult medium to sustain, particularly within this Generation-Z readership," she says.
"They're really the first demographic to have grown up with a digital presence from birth so naturally have an incredibly strong affinity with online consumption - even more so than millennial's."

7) What does the New York Times say Conde Nast is known for?
Condé Nast, a company once known for its lavish spending and its visually rich glossy magazines, continues to move away from its former identity.
8) The New York Times states that Conde Nast expects to bring in less revenue in 2017 than 2016… by how much?
 $100 million less in revenue.

9) The Folio article also looks at the switch from print to digital. Pick out a statistic that justifies the digital-only approach.
 TeenVogue.com has surged from around 2 million monthly visitors to nearly 9 million. 

10) Finally, Folio also highlights some of the aspects we have studied elsewhere. Pick out two quotes from the article that link to our work on the Teen Vogue audience, representation or design.



Social media analysis

Work through the following tasks to complete your textual analysis of Teen Vogue's social media presence:

1) Look at the Teen Vogue Twitter feed (you don’t need to sign up to Twitter to see it but may need to log-in at home). How many followers does Teen Vogue have?
2,572

2) Now look at the content. Classify the first 20 tweets you can see using the sections on the Teen Vogue website: News & Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness and Homecoming. What does the Twitter feed focus on most? Does this differ to the website?

News & Politics
Unsurprisingly, Melania Trump Is Still Wearing Dolce & Gabbana After Their 'Racist' Ad Controversy  
Fashion
 These 12 Fashion Designers Are Black History in the Making
16 Latinx Designers That Are Breaking Barriers in the Fashion Industry

Entertainment
Selena Gomez’s Light Pink Birthday Dress Was a Dangerous Choice.
Twitter Helped These BFFs Reunite and It's the Purest Thing I've Ever Seen

Beauty
 Here’s Exactly What the Pimples on Every Part of Your Face Mean.
North West Did Kim Kardashian’s Makeup in a 12-Part Beauty Tutorial

Lifestyle
13 Vacations to Take if You Just Won the $1.6 Billion Lottery Jackpot


Wellness and Homecoming. 
Glossier’s New Cloud Paints Look Amazing on Every Skin Tone.

3) How are the tweets and headlines written? Can you find examples of clickbait?
They are written in a way to intrigue audiences to respond and retweet. There are some examples of clickbait like:

•  The Air Force Admitted to Spending More Than $300,000 on Coffee Mugs in 2 Year.

I think that this would catch most peoples attention which would encourage them to click on this.

4) How does the Twitter feed use videos and images?
The twitter feed uses videos and images that go with the tweet and what audiences would primarily be looking for. The use of these visuals create impact on audiences to find out more information if a product is being advertised.

5) Analyse the Teen Vogue Facebook page. How many ‘likes’ and ‘follows’ do they have?


6) Click on the Videos link on the left-hand menu. What type of content do the videos feature? Does this differ to the website or Twitter feed?
They have videos that are aimed at young teens and reflects today's society and have talks about native american girls describing real history. there are videos that concern about issues raised towards teens and what is worried about the most today. This slightly differs from twitter feed as twitter had more things concerned with beauty and becoming better through using that information. 

7) Now look at the Events tab to explore past events. What are these events and what do they tell us about how audiences interact with the Teen Vogue brand?
The events include teen vogue summit meetup in Austin and them visiting Chicago. these events convey how they like their audiences to be engaged to a significant extent and use these events to ;
'amplify voices', encouraging young audiences to speak up.

8) Go to the Teen Vogue Instagram page. How many followers do they have on Instagram?
They 2.4 million followers.

9) How does the Instagram feed differ from other social media channels?
Their Instagram feed differs as they have many female role models in their feed along with all ethnic minority celebrities features and the well known.


10) What examples of digital convergence and synergy can you find on Teen Vogue social media including the Teen Vogue YouTube channel? (E.g. opportunities to engage with the brand across different platforms). 
There are broadcasts and videos used to engage with audiences speaking upon issues.The you tube videos end with encouraging audiences to also follow them up elsewhere.